Editor Guide for Attendo websites

The Editor Guide is a resource for all editors working with Attendo’s websites. It includes practical tips and advice on how to use the features available in the platform, editorial guidelines to follow, as well as quick reference guides, Optimizely tutorials, and related supporting material.

Postits and pens

Editorial guidelines and tips

The templates in Optimizely provide a certain structure for how content is presented, but a tool cannot do everything. We also need to follow shared guidelines for how we write and how we work with images, blocks, documents, and other content elements.

Attendo web on different devices

Working in Optimizely

On the Attendo websites, Optimizely (formerly Episerver) is used as the content management system, and Search & Navigation (formerly Episerver Find) is used as the search engine. Website analytics are managed through Google Analytics.

Football goal

Attendo’s strategic goals (Objectives)

The objectives describes the website’s role in fulfilling Attendo’s strategy. They provide a shared understanding of the website’s future role – why the website exists, and what it is expected to achieve for Attendo in 2026 and beyond.