Search & Navigation for search
Search & Navigation is used as the website’s search engine. It is designed both for free-text searches and for filtering content in different ways.
Search & Navigation is a self-learning search engine with built-in “automatic search engine optimization” (SEO), based on users’ search behavior. This means that the search engine improves over time as it learns what users are looking for and adjusts results based on previous successful searches.
As a result, the search engine will not deliver the same quality of results at launch as it will after being used for some time. During the initial phase, we can use Search & Navigation’s optimization tools to fine-tune results, improve search quality, and better support visitors.
The search engine includes support for:
- Best Bets
Used to create a curated list of suggested content for frequently used search phrases. - Synonyms
Expands searches using a synonym dictionary. For example, if someone searches for “daycare” and a defined synonym is “preschool,” results for “preschool” will also be shown. - Related Searches
Used to create suggestions such as “People who searched for this also searched for…”. Related searches only work in one direction. The feature requires design and frontend implementation in order to function properly. - Autocomplete
Suggested words that appear when a visitor starts typing in the search field. Editors can add custom autocomplete suggestions. The feature requires frontend implementation in order to function properly.
Search Statistics
The search engine logs search data based on common search phrases. This information can be analyzed and used to further optimize the website’s search functionality.
The Search & Navigation manual is continuously updated and available online.
Google Analytics for web analytics
Google Analytics is used for website analytics. It provides insights into user behavior and helps us continuously optimize the website to ensure it fulfills its purpose.