Attendo’s strategic goals (Objectives)

The objectives describes the website’s role in fulfilling Attendo’s strategy. They provide a shared understanding of the website’s future role – why the website exists, and what it is expected to achieve for Attendo in 2026 and beyond.

Strategic goals for the Attendo websites

  1. Increase leads for sold beds with decision and purchase support for potential customers, relatives and municipalities
    Support people in complex and emotionally difficult care decisions by guiding them clearly, helping them compare options and making it easy to take the next step.

  2. Increase information relevancy and provide specific information about Attendo’s offering and expertise
    Deliver clear, relevant and situation-specific information that helps users understand Attendo’s services, care models, and what it means for them.
  3. Strengthen Attendo’s brand as thought leaders with a strong legacy
    Build trust and credibility that reinforces Attendo’s heritage as a forward-thinking pioneer in care.
  4. Improve Attendo’s attractiveness as an employer
    Communicate Attendo’s purpose, people, and culture clearly, and reduce friction across the digital recruitment experience.

Target audience

Primary users include non tech-savvy end customers and their relatives. Secondary users include municipalities, welfare areas and job seekers.

  • End-customers and relatives
    People exploring care options, evaluating alternatives and seeking clarity, trust and guidance throughout the decision-making process.
  • Municipalities and welfare areas 
    Decision-makers and professionals responsible for care services, assessing quality and ensuring reliable collaboration with care providers.
  • Public relations and officials
    External stakeholders following Attendo’s performance, news or reputation signals.
  • Potential employees and recruitment
    Candidates exploring Attendo as an employer and considering applying.
  • Web editors
    Employees responsible for creating and maintaining website content.

Attendo's websites

Scandinavia

  • attendo.se: Elderly care (nursing homes, home care)
  • attendo.dk: Nursing homes
  • attendo.com : Investor site
  • unika.se: Disabled care
  • viljan.se: Individual & family care
  • Attendo Park hotell
  • Främja

Finland

attendo.fi – all segments in one site:

  • Elderly care
  • Disabled care
  • Individual & family care
  • Therapy services
  • Mental health
  • Food services